Lesson 01Life
Just Keep Going
The people who win aren't always the most talented. They're the ones who keep showing up when everyone else quits. Momentum is built one unglamorous day at a time.
The Internet's Favorite Growth-Hacking MarketerNOTES FROM
NOTES FROM
TEN YEARS
IN MARKETING.
YO! Javy here... the growth-hacking marketer brands, startups, & founders call when paid media stops working. This site is my resume. A living archive of what I've built, what I've learned, and how I've worked over the past decade.
Currently
- 📍 Writing from Downtown Dallas
- 💼 Plotting the next chapter
- 👶 Ainslynga's Dad
- 👋 Nice to meet you
10 Years in the Arena*33 Brand Collaborations*138 Events Hosted*Decade of Philanthropy Knowledge*Managed 50MM+ Ad Spend*
10 Years in the Arena*33 Brand Collaborations*138 Events Hosted*Decade of Philanthropy Knowledge*Managed 50MM+ Ad Spend*
Four Lessons
If I had ten minutes to brief a younger version of me, these are the four life lessons I'd say.
Lesson 02Wealth
Make Money, Stay Fit, Calm Mind, Loving Household
A Naval-inspired reminder that wealth without health, peace, and strong relationships is an empty scoreboard. Optimize for all four, not just the first.
Lesson 03Character
You're Allowed to Reinvent Yourself
You are not your past decisions, your old titles, or the expectations others placed on you. Every chapter can be a new origin story if you have the courage to rewrite it.
Lesson 04Mindset
Outwork My Self Doubt
The inner critic never fully disappears. The trick isn't silencing it... it's moving so fast and building so loud that the doubt can't keep up.
The Drop
Frameworks I actually use.
Open-source playbooks from real engagements. No gated PDFs. No "book a call to learn more."
My Top 5 Growth Hacking Marketing Books
ListicleA curated list of the frameworks, mental models, and playbooks that shaped how I think about acquisition, retention, and compounding growth.
Join the waitlist →
My Favorite Growth Marketing Channel Stack
GuideOrganic, Paid, Email, SMS, Affiliate/Influencer Marketing, and AI... how I sequence them for compounding growth.
Join the waitlist →
Hot Take: IRL Events
ReportStill the most under-rated growth marketing channel. Why one room of the right humans out-converts six months of paid.
Join the waitlist →
The Growth Marketer OS
TemplateMy personal operating system for running marketing like a team of one. Tools, cadences, and a morning dashboard to know if the week is winning or leaking. Built to ship consistently without burning out.
Join the waitlist →
Teardowns
View all teardownsWhat I shipped, what worked, what didn't.
Business / OpsTeardown
From Intern to Building a $750K In-House Profit Center
I emailed a founder after a guest lecture and got hired in 24 hours. Eighteen months later I pitched a division that took a six-figure vendor line in-house and turned it into a profit center.
Paid MediaTeardown
What Overseeing 30+ Brands' Paid Media Actually Taught Me
22 clients in 18 months. Eight figures in spend managed alongside strategists, buyers, and creative teams. The pattern was the same in almost every account… and it wasn't the targeting.
Lifecycle / EmailTeardown
GigSky: $900K+ From an Email-First Ambassador Program
No paid budget, no events, no swag closet. Just an inbox, a product trial, and 2,176 people who wanted a reason to talk about us.
On the desk
What I'm reading, watching, and tearing apart this month.
Updated monthly. A peek at the inputs behind the output.
01
My Personal Internet Info Diet: Weekly Consumption
Podcasts, creators, and content fueling the brain this week
02
Permissionless distribution via short-form
Studying
03
Marketing as a Profit Center, Not a Cost Center
How I run the department like a P&L... email, SMS, paid, organic, wholesale, affiliate/influencer as revenue streams
04
The Growth Engine Flywheel for Brands, Startups & Founders
Teardown coming
In the wildI add value in rooms,
I add value in rooms,
not just on feeds.
I want to be in the rooms and conversations that matter... IRL events, dinners, podcasts, workshops, and networking. Showing up to add value with zero expectation in return.
Invite me to your room01
Founder Institute NTX
Director
02
Inside The Huddle
Producer
03
Alström Angels
Board
04
Milestones Park
Board
05
The Single Parents Family Foundation
Board
06
Make A Wish
Wish Grantor
Receipts
Read all 10Don't take my word for it.
Pulled straight from LinkedIn. Real teammates, real clients, real mentors.
"
Javier was a valued leader within our team as we developed and grew our e-commerce business to new heights of success. Javi's commitment to growing as a successful entrepreneur was unmatched while on our team and continues today with his own pursuits. He has a servant heart, works tirelessly, and seeks new knowledge and skills in his pursuit of excellence. Javier is a great addition to any team!
Glenn Lowrance
General Contractor / Independent Contractor
"
I can not speak kinder words about Javier (JD). While working together, every day, for the past year and a half I have benefited from his wisdom tremendously... specifically in areas involving team management, business accounting, and data technology solutions. He continues to impress me with his special tact to manage so much and make it seem second nature. His innovative mind, sharp intellect, and personal grit to push everything to completion will undoubtedly land him among the stars.
Clayton Dorrity
Technical Project Manager · Certified Quickbase Expert Builder
"
It was an honor working with Javier at RDI. He is the epitome of lead by example. His ability to put his head down and find a way is an inspiring thing to watch. Although his hustle is unmatched, what I find to be the greatest attribute is his empathetic nature. JD always puts his team first and will go to hell and back for each and every individual. Any team, organization, or community would be incredibly lucky to have him.
Devon Phillips
Partnerships Manager at MAPS
The Lone Star LetterONE EMAIL.
ONE EMAIL.
EVERY SUNDAY.
A short letter on what I'm building, the growth experiment I'm tearing down, and the lesson of the week. No upsells. Unsubscribe with one click.
- 1 lesson of the week
- 1 growth experiment teardown
- Things I'm watching, reading, listening to
Subscribe to The Lone Star Letter
Free. Honest. Written by a human, not a funnel.
Read by operators, founders, and the occasional VC.